How can a campaign save 100,000+ lives? By using famous TV doctors to share the message of doing a yearly check-up. Teaming up with McCann, MRM created a fully integrated campaign using beloved TV doctor personalities (Alan Alda, Neil Patrick Harris, Patrick Dempsey, Noah Wyle, Lisa Edelstein and Donald Faison) to communicate one simple message – get a yearly check-up. The campaign was quickly picked up by AdWeek, NBC News, AdAge, Forbes and others. Had over 3 billion impressions, over 3 million digital impressions and over 100k website visits. The campaign also won the Cannes Gold Lion for Health & Wellness two years in a row (2016-17), Digiday: Best Advertiser Video, as well as Webby and Shorty digital awards.

My role during this project was of a Sr. Art Director for MRM//McCann. Internally, it was also important for us creatives from both agencies (McCann and MRM) to work together to create conceptual work to spread across all platforms.