Life is unpredictable. If you’re a small business owner, unpredictability can be detrimental to your livelihood. A loss of power while baking the day’s bread, to a farmer not delivering products on time. An influx in demand that you can’t supply, to tulips simply not blooming on time. For these moments having a Chase Line of Credit can help make sure your business stays afloat—even when life throws you for a spin. In this campaign for Chase For Business: Line Of Credit, we wanted to highlight real small business owners who faced the “unpredictable” and how having a helping hand from Chase assisted them during those difficult days.

We wanted to feature authentic entrepreneurs and stories to not only highlight their business, but to communicate how these very real business problems can be fixed with a little help. For the commercials, we featured 2 real businesses who gave us a glimpse into their worst business nightmare. Through tv commercials and the talent of our amazing photography crew, we captured dozens of images across 10 real businesses throughout the country. We travelled around the United States capturing our small business owners in their environments to show how having a Chase line of credit can get you out of tough spots while living the dream of being your own boss.

The images are meant to help humanize, empower and celebrate the diversity of small businesses across the country.