March 12, 2020: Broadway closes due to COVID.

April 30, 2020: The Broadway musical, Sing Street: Grounded goes live.

In several short weeks, among 8 different time zones, we turned a 2:30 hour musical, into a 30min Facebook Event Live event to raise money for charities affected by COVID-19. To bring the 360 campaign to life, we directed promos shoots remotely, used AR lenses, Zoom grids and invited rock legends Duran Duran to be part of the campaign. And to bring the 80’s charm to life, we “opened the lines” for donations and created a telethon/donation drive prior the show.