Creating a campaign to bring awareness of the capabilities of what [Facebook, Instagram and Whatsapp] Stories can do was the brief. To do this, we thought of the most fantastical, nearly impossible problems the platform functions could solve. Can Stories make a comedian funnier? Can stories get dogs adopted? Yes and yes.

We partnered with Sean Casey’s Animal Rescue to get their oldest, most unappreciated dogs adopted. We created unique videos based on the personalities of each of the pups and added them to Stories. Each video had a clear call to action: adopt an underdog—and this we did.

Every single dog was adopted.