Women need to be heard.

Not just heard β€” listened to. 

For too long, their voices have been ignored. 

Interrupted. 

Spoken over. 

And meaningful change is only possible when we create space.

When we truly tune in.

For International Women’s Day 2021, we wanted to celebrate and show our ongoing commitment to women creators and recognize their contribution to music/audio. We wanted to create a bold, impactful design that speaks to the power and brilliance of women of all experiences. A design that is confident and unapologetic and stands apart from most.

A campaign to inspire all of us to: Flex your power to listen.

 

The crew

Spotify   I   ACD: Colette McIntyre  I   GCD: Marie Roenn   I   Design Director: Ellen Pai   I   Art Director: Rainy Fu   I   Brand Manager: Claire Ulak   I   Producer: Karen Chang   I   Special thank to Hornet and Yukai Du for the beautiful illustrations.

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