Creating the sweetest house party yet.
We built our very own ‘Harry’s House Party’, an activation where Harry’s top Spotify listeners in NYC enjoyed a house warming party with ofc, Harry. It was a celebratory and cozy, magical and familiar, something wonderfully nostalgic. Each door marked an entrance to a mini-experience: an enchanted garden, where guest took their own seeds home, a picnic banquet, a silent disco, a paint-n-sip experience and lastly, a greeting space where they’d meet Harry.
The overall campaign earned 45.6M impressions, 2.4M engagements, 106.3K mentions, and maintained an engagement rate of 5.33%.
Harry’s House debuted at No.1 on Billboard 200 Chart
#4 artist on the platform with over 74M monthly listeners
#1 spot on Global and USA Top Debut Album Charts (Week of 5/23)
#1 spot on Global and USA Top Albums Charts (Week of 5/30)
417m press + social impressions from 32 articles and 16 posts
Including Elle, People, Cosmo, NYLON, E News & more