Beyond film, we extended the campaign into the real world with fan-first celebrations in five markets across three continents, turning Wrapped into a cultural moment and taking De Puerto Rico pa’l Mundo from screens to the streets.
Director: @stillz
DP: @chago12
Stop Motion: @quiqueriverarivera /@achostudio
CD: @monsieurmonk
Written by: me!
Partner extraordinaire: @internet_sasha
Art Direction: @internet_sasha @erinkbye @astrid.andujar
Sr. Producer: @kenzie_tank
Spotify team:
@Jeremy @monsieurmonk @internet_sasha @erinkbye
@Brant @Ron @kenzie @lily @Prapti @Rachel Ring @Caju @Samantha @Caju @Gab @Maggie
Production team: CAP
Patricia Porteiro
Julio Prieto
PM: @clarson717
GBM: @praptipandey
To celebrate the world’s most-streamed artist of 2025, we launched a global hero film and campaign, told through the eyes of Concho – watching Benito’s influence ripple from Puerto Rico, to Mexico, Japan and the rest of the world.
The film blends stop-motion animation with live action, grounding fantasy in reality.
Shot across Puerto Rico, New York City, and Mexico City and Tokyo (with the magic of post ;)), Concho witnesses how DeBÍ TiRAR MáS FOTos resonates globally—while always staying rooted in home.
The very og Concho was used, anchoring the story in authenticity.
thank you
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thank you 〰️
At the center of the launch was the hero film—directed in partnership with STILLZ, A1 Productions, and Acho Studios—experienced entirely from Concho’s point of view.
As he leaves Puerto Rico and journeys across continents, we see the world the way he does: fans in different cities, languages, and cultures moving to the same rhythm. Through his eyes, the film captures how Bad Bunny carries Puerto Rico’s sound, identity, and pride across borders—marking his influence everywhere it lands.
