“My Spotify” celebrates the personal connection users have with our platform. Every Spotify experience is unique—just like the 615M+ users who make it their own.

With personalized in-app messages, OOH ads, social content, and influencer collaborations, we’re reaching users and non-users alike. Launching in the US, CA, UK, IE, AU, and NZ, “My Spotify” will expand to more markets soon.

The campaign features real people and cultural leaders sharing their favorite Spotify features, like Daylist, DJ, Blend, and Your Mixes. Highlights include Carly Mark, Ewen Bremner, Gia Kuan, Xavi Simons, and FC Barcelona players Lucy Bronze, Salma Paralluelo, and Alejandro Balde.