When fans arrived at Sin teMOR, they’ll were immersed into a multi-dimensional world where Feid’s world was illuminated.

#1 Top Global Album Debut

#1 US Debut

Global Rank Change from #67 to #62

78M 1st week streams (320M All-time streams)

13.7M Total Views

Fans discovered an area of curated experiences: bespoke merch, tattoo parlor, photo moment, Colombian food & beverage, and 15 min performance where Feid premiered his new song ‘Bubalu’.

Casted in darkness and celebrated in light, Spotify guided over 600+ of Feid’s fans (3k waitlisted) through the underground Miami warehouse with ghostly curated experiences.