The stars aligned for our 5th FC Barcelona El Clasico jersey collaboration with Coldplay.

Each collaboration builds on the last, and this one introduced exciting new elements: a wrapped team bus and the first-ever artist-curated FC Barcelona matchday playlist.

The campaign kicked off with a standout reveal video featuring players like Lamine Yamal, Alexia, Selma, Pedri, and Lewandowski, alongside the band.

For the first time, FC Barcelona sold merchandise outside the EU, completely selling out all jerseys (including 22 signed special editions) and 94% of lifestyle merchandise. Proceeds, totaling €449k, were donated to UNHCR, thanks to Spotify and Coldplay’s unique approach.

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Limited-edition merch: 1,899 jerseys sold online and in flagship stores across Barcelona, El Prat Airport, and Madrid, plus a lifestyle collection of t-shirts, hoodies, and scarves.

  1. Artist-curated matchday playlist for the first time ever.

  2. Global visibility: OOH campaigns in London, New York, Miami, and LA, and a full takeover of FC Barcelona’s training ground.

  3. Wrapped team bus for their Madrid match—a first!