ABOUT THE PROJECT

How can a campaign save 100,000 lives? By using famous tv doctors to share the message of doing a yearly check-up. Teaming up with McCann, we created a fully integrated campaign using beloved tv doctor personalities (Alan Alda, Patrick Dempsey, Noah Wyle, Lisa Edelstein and Donald Faison) to communicate one simple message – get a check-up. The campaign was quickly picked up by AdWeek, NBC News, AdAge, Forbes and others.

Role: Art Director/Designer
Leadership: Carl Ceo