ABOUT THE PROJECT

Over 46.6 million American citizens are SNAP card holders (also known as food stamps). They’re low income families who buy frozen, processed food because they believe that’s all they can afford while using the card and that they don’t have the time to cook. 

SOLUTION

Use celebrity chefs to inspired the nation into a budget-culinary battle. Where the users will record their own budget (and nutritious) recipe and post it on social media and our site.

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CASE STUDY VIDEO

A thesis project