With the new myShade app, you can now try brilliant hair colors with no commitment! Go bold and try something unexpected or switch a shade for the season, all with just one touch. Never pick the wrong shade again.

Here, you can select a shade from the color family and pick a swatch. We encourage you to try them and once you find a shade you love, we provide you with where to find it, how to buy it and make your hair color a reality.

In a few short months, myShade had over 100, 000 downloads on iTunes and Google Play Store – with an average of 4.5.

Role: Art Director/Designer